Mr.Jitu Shah, a role model not only to his sons but to many, navigated upheals from a man who diversified himself from rags to riches from a self educated man to a successful business leader. Despite overwhelming adversity, he quitted his safe job at a state-owned enterprise years ago and industrialized his patents.

Mr.Jitu Shah has picked up an unparalleled love for his business, an unyielding will in front of difficulty and above all, a respect for challenges which are all wrought into a personality suited to the volatile arena of business.