JK India eAgriTech Limited, a company with 45 years of experience in India’s sugar trade, is strengthening its transition from a traditional commodity trading business into a broader technology and market intelligence ecosystem, combining its domain expertise with digital platforms, research, media and industry-focused initiatives.

Founded by Shri Jitendrakumar (Jitu) Shah, JK India began its journey in the sugar trade at a time when the industry operated predominantly through personal relationships, telephone-based transactions and established networks of traders, brokers, mills and institutional buyers. Over the decades, the company has expanded its capabilities while retaining trust, integrity and long-term relationships as the foundation of its business.

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